Where does it begin?
Never with shape shifting! The craft is important but nothing without a solid foundation based on user analysis, tried and tested UX methods and brand positioning to achieve the best possible end goal. This is where real meaningful conversations take place, gathering invaluable insight into the world of specific user groups. From here I work with likeminded individuals, peers and clients to define the necessary building blocks, trashing the broken unusable ones, or recycling them into new improved ones.
What happens next?
The origins of a solution begin to take shape, constantly ensuring that every stage meets the needs of the user. From here we can start to paint the picture, and intertwine design solutions that are balanced and clearly focused on the experience.
Summarisation and re-evaluation. Finding new methods and opportunities to improve brand interaction and build advocacy.