Working in a financial institution has it’s limitations when it comes to delivering truly unique pieces, but I was given an opportunity at Nationwide to challenge how the business promotes one of it's key accounts.

The marketing challenge for FlexPlus has always been how best to communicate the many and varied product features in a way that is engaging and enlightening.

I proposed that we create a rich piece of work that talked to the end user through a number of created persona’s, each reflecting a benefit or feature. The user could engage and interact with short video segments which served as the starting point to a debate around the account that encouraged them to consider which features they would favour.